Visa 3-D Secure
The 3-D Secure protocol was developed by Visa to improve the security of
Internet payments. It is designed to allow authentication of cardholders by
their Issuers at participating merchants. The objective is to benefit all
participants by providing Issuers the ability to fully authenticate cardholders
during an online purchase, reducing the likelihood of fraudulent usage of Visa
cards and improving overall transaction performance.
Continuing in its leadership role, Visa has licensed the 3-D Secure protocol to other major payment brands and the vendor community establishing the 3-D Secure protocol as the standard for globally interoperable Authenticated Payments.